DUBAI, UAE, September 30, 2014 /PRNewswire/ –
A series of Health First Pharmacy branch openings to feature in-store events will change the way retail pharmaceutical companies are perceived
Revolutionizing the way we use and view pharmacies, Health First Pharmacy is redefining the ways customers interact with pharmacies. By catering to the very trendy public demands of customisation and accessibility, the pharmacy has designed a calendar of in-store events with various activities for both children and adults starting from September this year.
Ms. Surkari, Group Marketing Manager for Planet Pharmacies, says, “The exciting line-up of events kicked off at our Sharjah branch last week, followed by our International Media Production Zone (IMPZ) this week. Through the in-store events, our customers can expect health, beauty and nutrition talks; fitness sessions - from Zumba, Yoga to spinning; pampering sessions such as mani, pedi and mini-massages; and expert consultations with physical trainers, nutritionists and doctors. And of course, we have arts and crafts, games for kids - our younger audience. All of this will take place in the store, and be open to the general public.“ The new branch in Sharjah is located on Al Ta’awun Street, within close proximity to Sharjah Expo Centre as well as the Al Ta’awun Shopping Mall. The International Media Production Zone (IMPZ) branch serves the residential communities in the neighboring area.
In line with its expansion strategy, Planet Pharmacies’ retail pharmacy brand, Health First Pharmacy, will officially inaugurate at least five (5) branches each month from September until the early part of 2015 across the UAE. The pharmaceutical giant that brings high quality pharmaceutical brands and pharmacy outlets to the UAE, says it has plans to open new stores across the UAE, Oman and KSA. The chain says it is committed to creating pharmacies that are true community health and social centres by taking the in-store experience to a whole new level.
“Our goal is not only to provide access to top brands, variety and convenience at the point of sale, but also to be a part of our customers’ daily lives. We want to ensure that we cater not only to their health and well-being needs, but that we can also significantly contribute to their social needs. Often, a trip to the pharmacy is a boring task, and this is one of the reasons why we want to create a better, more engaging and enjoyable overall experience for our customers in our stores - every time, “ Surkari adds.
Health First Pharmacy’s latest initiative is supported by strong brands in UAE, and the larger Gulf region. Participating at the launch event in Sharjah and International Media Production Zone (IMPZ) include Mathnasium, Kidzz Café, Altitude Spa by Sharjah Golf & Country Club, Aura Slimming Centre, Camelicious and Atkins.
“You can also expect more announcements in the very near future on our in-store events and the many locations where you can participate,“ Surkari closes.
About Planet Pharmacies:
Planet Pharmacies L.L.C. (known as Planet Pharmacy) is a Joint Venture between Global Investment House and Julphar Pharmaceuticals. Ras Al Khaimah based Julphar is recognized as the largest pharmaceutical manufacturer of generic drugs in the Middle East. Global Investment House is a leading financial institution based in Kuwait. Together these leading companies have provided a strong partnership for the future success and growth of Planet Pharmacy.
With an investment fund of over US $300 million Planet Pharmacy has region-wide exclusive agency agreements with major international brands and an annual turnover of over US $150 million which is growing rapidly.
Established in late 2007 Planet Pharmacy grew from the acquisition of independent pharmacy businesses located across the United Arab Emirates, the Sultanate of Oman and the Kingdom of Saudi Arabia.
Health First Pharmacy is the pharmaceutical brand by Planet Pharmacies. To learn more, please visit http://www.planetpharmacyme.com.
Account Director, Gig Event Management
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Health First Pharmacy Redefines 'Pharmacy Retail Experience'
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